Café
The typical Café reader is a 35 year old male who lives in an owner-occupied flat or single family home. He has completed more university education and his household income is higher than SEK 50,000 a month (€ 5,200). In his leisure time, he likes to prepare food, exercise, travel overseas, buy clothes, listen to music and watch movies.
Household Size
Source: Orvesto Konsument
1 Person
21%
2 People
28%
3 People
19%
4 People
24%
5 People or More
8%
Education
Source: Orvesto Konsument
Elementary School
13%
High School
30%
University/College (Max. 2 Years)
19%
University/College (Min. 2 Years)
38%
Living Situation
Source: Orvesto Konsument
Owned Apartment
25%
Rented Apartment
26%
Owned House
40%
Partially Owned House
3%
Rented House
1%
Interests & Hobbies (Top 5)
Source: Orvesto Konsument
Vacationing Abroad
81%
Music
78%
Film
75%
Vacationing in Sweden
73%
Trying new cuisine
73%
Age
Source: Orvesto Konsument
18-24 Years
12%
25-34 Years
42%
35-44 Years
22%
45-54 Years
13%
55+ Years
11%
Household Income/Month
Source: Orvesto Konsument
18,999 SEK or Less
10%
19,000 - 29,499 SEK
8%
29,500 - 49,999 SEK
21%
50,000 SEK or More
54%
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